Archive for Popular

Tell Your Story With E-Books

The world of information is drastically changing
We want our information short and sweet
Blogs are on the rise
Twitter only allows us 140 characters to tell our full story
People are in such a hurry nowadays
They don’t want to read books any more
Everyone wants their information concise and to the point
But you still have to tell your story
He [...]

Should Your Writing Be Concise, Clear, or Artful?

Jesse Hines, freelance writer and author of Robust Writing, once wrote a post entitled “The Key to Writing Concisely.” His post consists of two sentences:
“Only write what is absolutely necessary to make your point. Not a word more.”
Jesse has an excellent point. Numerous words can be chopped from most writing while still preserving the point, [...]

A Pleading Letter to You from Your Website

Dear Business Owner,
Please forgive me if I sound ungrateful. I love my new look, I really do. I love to strut in front of your clients, my colors shimmering, my navigation sharp as an army regiment, my product store organized flawlessly. It’s just that…
To be candid, I want to know when I can be a [...]

Are You Shouting At Your Audience Unintentionally ?

Is your blog and/or advertising campaign a bullhorn, or a living room?
Publishing platforms, such as blogs, give you a bullhorn. Here’s the problem with that — no one likes to be shouted at.
The police use bullhorns, as do obnoxious activists. People get shouted at by parents, teachers, bosses, and other authority figures. Pushy salespersons use [...]

A Permission Database Is As Good As Gold

Here’s the bottom line: The easiest, quickest, and best way to build a following on your blog and generate revenue is to cultivate a permission marketing database.
This means a database of individuals who have given you permission to market to them. You provide value, and in return, they give you their personal information, most importantly [...]

Images Vs. Plot: Why Copywriting Is More Important Than Web Design

I was recently holding my one year-old, Avery, while my three year-old, Libby, was watching the Disney movie Tarzan. Of course, Avery is never interested in TV and I was thinking about why.
Then it hit me — since she can’t understand the dialogue, plot, and characters, TV is nothing but a series of colorful, flashing [...]

What People REALLY Want — And How to Give it To Them

People rarely buy what they buy. Come again?
It’s true — what people buy goes far deeper than tangible products and services. What people really buy are the intangibles beyond what you can see and touch, such as image, security, freedom, peace, and joy.
Are you giving your customers what they really want? Do you know how [...]

How To Become the Center of Attention

There are millions of people with tons of advice, techniques, and strategies for how to reach your audience and get them to take action.
Yet, if we’re drowning in such advice, then why are so many marketing campaigns, books, speeches, articles, blogs, and other content painfully ineffective?
Why does it seem so hard to get others to [...]