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Tell Your Story With E-Books
The world of information is drastically changing We want our information short and sweet Blogs are on the rise Twitter only allows us 140 characters to tell our full story People are in such a hurry nowadays They don’t want to read books any more Everyone wants their information concise and to the point But [...]
Should Your Writing Be Concise, Clear, or Artful?
Jesse Hines, freelance writer and author of Robust Writing, once wrote a post entitled “The Key to Writing Concisely.” His post consists of two sentences: “Only write what is absolutely necessary to make your point. Not a word more.” Jesse has an excellent point. Numerous words can be chopped from most writing while still preserving [...]
A Pleading Letter to You from Your Website
Dear Business Owner, Please forgive me if I sound ungrateful. I love my new look, I really do. I love to strut in front of your clients, my colors shimmering, my navigation sharp as an army regiment, my product store organized flawlessly. It’s just that… To be candid, I want to know when I can [...]
Are You Shouting At Your Audience Unintentionally ?
Is your blog and/or advertising campaign a bullhorn, or a living room? Publishing platforms, such as blogs, give you a bullhorn. Here’s the problem with that — no one likes to be shouted at. The police use bullhorns, as do obnoxious activists. People get shouted at by parents, teachers, bosses, and other authority figures. Pushy [...]
A Permission Database Is As Good As Gold
Here’s the bottom line: The easiest, quickest, and best way to build a following on your blog and generate revenue is to cultivate a permission marketing database. This means a database of individuals who have given you permission to market to them. You provide value, and in return, they give you their personal information, most [...]
Why Copywriting Is More Important Than Web Design
I was recently holding my one year-old, Avery, while my three year-old, Libby, was watching the Disney movie Tarzan. Of course, Avery is never interested in TV and I was thinking about why. Then it hit me — since she can’t understand the dialogue, plot, and characters, TV is nothing but a series of colorful, [...]
What People REALLY Want — And How to Give it To Them
People rarely buy what they buy. Come again? It’s true — what people buy goes far deeper than tangible products and services. What people really buy are the intangibles beyond what you can see and touch, such as image, security, freedom, peace, and joy. Are you giving your customers what they really want? Do you [...]
How To Become the Center of Attention
When it comes to marketing, publishing, websites, public speaking, writing and all forms of content creation and distribution, there’s one principle that supersedes anything else you’ve ever heard on the subject. Learning and applying this principle will make a bigger difference in your style and impact than anything else. I’ll give you a hint: Why [...]
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