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Archive for Public Relations
Share Your Customer Testimonials
University of Alabama football coach Bear Bryant once said, “It ain’t bragging if it’s true.” If you get positive feedback, or have fans willing to share stories about how great you are, why hide it? Companies should put all feedback out front and easy to find. It builds credibility and makes the positive comments shine [...]
Who Will Your Customers Trust?
Making the great sales pitch has gotten a lot harder. Who’s going to listen to your carefully crafted copy when they can just scroll down to the bottom of your web page and read what everyone else thinks? I never buy anything online without reading the online comments and reviews. Sure, you get your share [...]
Blogging For Small Businesses
Blogging is tremendously valuable for small businesses. The benefits of blogging include: It helps your website get found by search engines, therefore increasing your website traffic. Extends your brand. Connects you to your customer base. Motivates, tantalizes and excites readers. Explains and informs. Becomes a hub for discussion and community. Advertises events, coupons, special deals. [...]
What Are You Actually Selling?
You may think you and your competitors are in the same business, but they may not agree. Ray Kroc, of McDonald’s, once said he was in the real estate business, not the hamburger business. He sold millions of hamburgers, but real estate (through franchising) was an essential part of his livelihood. After purchasing the World [...]
ChangeThis Publishes Hub Mentality
Check out this new version of Hub Mentality from ChangeThis. ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read. In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields. [...]
PR and ROI–Two Old Acronyms with Two New Meanings
This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]
Missed Opportunity to Build an Art Hub
This last weekend my wife and I attended an art show put on by a community art co-op here in town. The co-op is put together of local artists who share costs to be able to market and sell their art together. They had everything from oil to photography. Now, I’m no art buff but [...]
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