Archive for Public Relations

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed.  In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways.  Two of the most popular acronyms were PR and ROI.  PR stood for Public Relations and ROI [...]

Missed Opportunity to Build an Art Hub

This last weekend my wife and I attended an art show put on by a community art co-op here in town.  The co-op is put together of local artists who share costs to be able to market and sell their art together.  They had everything from oil to photography.  Now, I’m no art buff but [...]