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Archive for Science of Persuasion
Are You Marketing Stuff or Marketing Solutions?
As a small business owner, it’s time someone told you the painful truth. Whatever your product or service may be, that’s not what your customers are seeking. What they’re looking for could be better described as solutions. They’re looking for peace of mind; to be entertained; for their lives to be made easier. In short, [...]
The Power of Exclusivity
An episode of the TV show “South Park” demonstrates the power of exclusivity in marketing. Fourth grader Eric Cartman inherits $1 million from a relative and buys a theme park just for himself. He rides all of the rides all day and even produces a commercial bragging that no one else is allowed inside the [...]
Get Unzipped to Get Inside Her Brain
Understatement: Michele Miller is a pretty big deal. She’s a world-famous Superwoman of knowing women. A Wizard of Ads partner with clients like Best Buy and Timberland, she teaches businesses how to “capture the heart of the female customer.” Her blog has won awards from Marketing Sherpa and Forbes.com, and was featured in Seth Godin’s [...]
A Powerful Example of Effective Branding from Ford
*If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video on our blog. Get a Free Consultation
8 Astonishingly Valuable Free Downloads from Wizard Academy Press
I just stumbled across these incredibly valuable free downloads from Wizard Academy Press, the publishing arm of Wizard Academy. Wizard of Ads MP3 Magical Worlds of the Wizard of Ads MP3 Secret Formulas of the Wizard of Ads MP3 Advertising in America: What Works, What Doesn’t, & Why How Advertising is Changing The 7 Big [...]
A Great Example of Persuasive Creativity from Western & Southern Financial Group
Continuing on the topic of creativity in advertising, here’s a perfect example of persuasive creativity from Western & Southern Financial Group: *If you’re reading this in an email or RSS reader, you may need to click the title of the post to view the video on our blog. Like my last example, the creativity here [...]
Advertising Creativity Done Right
So now that we’ve showed you creativity done wrong in advertising, here’s a great example of effective, relevant creativity from Allstate Insurance: Again, relevance is the critical factor. Insurance protects you from unexpected, calamitous events, so the personification of “Mayhem” is both catchy and relevant. The ad could be improved with an element of credibility. [...]
Creativity Without Relevance May Entertain, But it Doesn’t Persuade
As a follow-up to our last newsletter on creativity in advertising, here’s yet another example of creativity gone horribly wrong. *If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video. The missing element to all the examples we’ve shared is relevance. [...]
What Personas Can Do For You
To know the right way to architect your website, you need to understand personas. Anthony Garcia, chief persona architect for Promote-A-Book, recently created the following video that explains how understanding personas can help you sell faster, sell more, increase your website conversion rate, and increase customer retention. He explains why demographic information alone isn’t enough [...]
10 Psychology Studies from 2009 Worth Knowing About
David Disalvo on True Slant recently highlighted 10 psychology studies from 2009, many of which have useful implications for marketers and business owners. WIIFM? One study in the journal Nature Neuroscience implied that our first impressions are all about value. To put it bluntly, as Disalvo say, when meeting someone new our immediate evaluation includes [...]
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