Archive for Search Engine Optimization

Latest KGaps Website: Andrew Rosenbaum

Check out our latest website we built for Andrew Rosenbaum, a financial advisor in New York City.
What do you think?
One of the main purposes of the site was to help Andrew get a top search engine ranking for his name. We advised him on a number of different ways to do this, but the best [...]

SEO Snake Oil Salesmen, & How to Avoid Them

Every industry has its low-lifes, but the Search Engine Optimization industry is particularly saturated with deceivers. My blood boils when I find despicable schemers taking advantage of naive individuals and businesses.
I’m going to tell you a story about my dad to illustrate this point. Stick with me, because the story highlights some critical aspects of the [...]

The Most Direct Path to a Top Search Engine Ranking

Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords.
Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher and [...]

The 10 Commandments of Search Engine Optimization

In the beginning there was the Internet. And the geeks looked down on the Internet and saw that users sought relevant information.
And the geeks said, “Let there be search engines.” And there were search engines.
And the search engines had complicated formulas to determine which websites they would favor when particular key words and phrases were [...]