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Archive for Social Media
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Will They Still Recognize You?
Growing your business while simultaneously reducing or freezing your marketing spending sounds contradictory. But in touch economic times tough choices have to be made. For instance: Should you spend on demand generation or brand investment? Branding has been characterized as a “rich man’s game,” but your brand is the identity that keeps you recognizable to [...]
Adapting to The New Social Selling Environment
The social media revolution and the internet have proven to be huge game changers. They’ve changed how people purchase which changes how we sell. There’s no shortage of advice and and information about how to adapt your selling approach. But hubspot.com points out that the selling landscape is constantly changing. That means your techniques must [...]
Setting Your Social Marketing Goals
There’s no doubt that social media marketing is impacting how business is done. Interactivity with current and potential customers has never been easier. Consider your choices: Facebook, blogging, Twitter, Linked In, on line forums, Squidoo, Youtube, RSS channels or podcasting. Each can be a valuable tool in growing your business. But do you know how [...]
Twitter As a Small Business Marketing Resource
Social media is fast-growing by nature. But even among social media, Twitter has earned some unique bragging rights. Last year 100 million new accounts were added on Twitter. In 2010, over 175 million people were sending some 25 billion tweets annually. So what exactly is Twitter? And how can it help market your business? [...]
Use New Technologies to Connect with Customers
Von Mises Institute Blogger Jeffery Tucker recently posted a blog entry called “Surrounded by Miracles and Nobody Cares.” His observation is worth passing along: “Peter Sidor, a heavy hitter at the Mises Wiki, just called on my Skype app on my iPhone, something I downloaded the other day just to test it out. “So I [...]
Inbound Marketing Proven to Cost Less than Outbound Marketing
Small businesses are devoting a lot more resources to inbound marketing, according to a recent survey of 644 businesses. However, medium to large companies continue to spend more of their budgets on outbound marketing channels. Care to guess who’s seeing the better results? The details are spelled out by Hubspot.com in their 2011 report “The [...]
Do You Need Internet Marketing Consulting?
You’re nobody’s fool. You’re well aware of the power of the Internet, social media and social networking. Your business has a modest Facebook page with your e-mail address and phone number on it. You have a basic html website with a sidebar menu. You publish blog posts a couple times a month when inspiration strikes. [...]
The 5 Rs of Search Engine Marketing with Bryan Eisenberg
Bryan Eisenberg is the co-founder of Future Now, the pioneers in persuasion architecture and experts in website conversion. Check out this video where he explains the 5 “Rs” of search engine marketing: Relevance Reputation Remarkable Readability Reach *If you’re reading this in an RSS reader or email, you may need to click the title of [...]
If You Give It Away, They Will Come
Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]
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