Archive for Social Media

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

“The Economics of Influence” Webinar Recording Released

This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.”
We recorded the webinar and you can download it for free by clicking on the following links:

Webinar Audio Recording
Webinar PowerPoint Presentation

We had issues with the recording, so the video didn’t record [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed.  In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways.  Two of the most popular acronyms were PR and ROI.  PR stood for Public Relations and ROI [...]

How to Leverage Social Networks to Build a Permission Database

One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time.
In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such as [...]

Amazon’s Kindle 2: Clash Between Old & New

Wired reported today that the Authors Guild is objecting to the new text-to-speech functionality found in Amazon’s Kindle 2. The updated version uses a digital voice to read books audibly.
“Until this issue is worked out, Amazon may be undermining your audio market as it exploits your e-books,” the guild told its members in a memo [...]