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Archive for Social Media
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Who Will Your Customers Trust?
Making the great sales pitch has gotten a lot harder. Who’s going to listen to your carefully crafted copy when they can just scroll down to the bottom of your web page and read what everyone else thinks? I never buy anything online without reading the online comments and reviews. Sure, you get your share [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
The Awesome Power of a Bunch of Wired, Angry People
The Internet Age is really a bad time to pick a fight with your customers. If you offend someone, consistently deliver a sub-par product or introduce some new fee or privacy intrusion, you’ll soon find yourself on the business end of a fast, aggressive grassroots campaign. Why? The Internet has allowed formerly disconnected consumers to [...]
If Your Viral Hit Takes Off, Prepare A Landing Spot
Once you put someone online, you lose control of it. You have no way of affecting how it’s perceived or how it spreads. All you can do is make your idea as appealing as possible and then get the ball rolling. You can’t force something to be popular. For all of the power and influence [...]
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How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
The Top 5 Ways to Be Seen on Facebook’s News Feed
Lindsay Wilson recently posted an excellent article on the Beneath the Cover blog, “The 5 Most Effective Ways to Get Into Facebook’s Top News Feed.” If you didn’t already know this, Facebook’s News Feed doesn’t display every post/status update from all your friends. It uses an algorithm to display what it deems to be the [...]
Don’t Confuse Tools With Marketing
Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth. Marketing tools are things like websites, social media, brochures, flyers, blogs, etc. Tools are necessary to marketing, but just because you have them does not mean you are marketing. To build a house you need an architect, builders, [...]
Share Your Downside Openly to Increase Trust & Sales
Hands shaking and forehead beading with sweat, I tore open the box. I quivered with excitement as I cradled my Amazon Kindle for the first time. I whispered sweet nothings into its screen and stroked its back as I turned it on and set it up. I downloaded several books and tested it out. I [...]
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