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Archive for Social Media
10 Startling Statistics that Prove Why Your Business Should Use Social Media
Social Media Explorer recently published an article highlighting the following statistics on social media: Time spent on social networking sites increased 277% in 2009. Web users are 51% more likely to buy from your brand if they follow you on Facebook 60% of web users are more likely to recommend your brand if they follow [...]
How to Listen to Your Customers Online
You know how when you’re eating in a restaurant and you don’t like the food, and the waiter asks you “How is everything?” What do you say? “Oh, everything is fine, thanks.” Your customers are doing the same to you — they’re not telling you what they don’t like about you to your face. But [...]
Hub Mentality Isn’t Just For Businesses
By the way, database marketing doesn’t just apply to business. It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics. In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008. In What Americans Really Want…Really, Dr. Frank [...]
Build Community Loyalty Rather Than Incentivizing Bargain Hunters
Jeff Sexton, copywriter for Future Now, published an excellent article on Social Media Examiner entitled “Are You Unknowingly Bribing Your Social Media Fans?” He warns against a pattern of “ethical bribery” that engages your customers on a purely economy level. It trains them to always look for the incentives, rather than stay loyal to the [...]
5 YouTube Channels For Small Business Advice
Mashable recently published a great article listing five YouTube channels providing excellent education for small business owners. Their list of five includes the following: Harvard Business Publishing Google Business U.S. Small Business Administration Robert Scoble Fast Forward Not only will you learn applicable knowledge for your business, you may discover some ideas to leverage YouTube [...]
Socialnomics
Does social media bring a positive return on investment? Check it out: *If you’re reading this in an RSS reader, you may need to click the title of the post to view the video. Get a Free Consultation
Brian Solis on the Future of the Social Web
Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends. Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits: [...]
Is Social Media a Fad?
Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video. Get a Free Consultation
“The Economics of Influence” Webinar Recording Released
This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.” We recorded the webinar and you can download it for free by clicking on the following links: Webinar Audio Recording Webinar PowerPoint Presentation We had issues with the recording, so the [...]
PR and ROI–Two Old Acronyms with Two New Meanings
This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]
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