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Archive for Social Networking
Setting Your Social Marketing Goals
There’s no doubt that social media marketing is impacting how business is done. Interactivity with current and potential customers has never been easier. Consider your choices: Facebook, blogging, Twitter, Linked In, on line forums, Squidoo, Youtube, RSS channels or podcasting. Each can be a valuable tool in growing your business. But do you know how [...]
Twitter As a Small Business Marketing Resource
Social media is fast-growing by nature. But even among social media, Twitter has earned some unique bragging rights. Last year 100 million new accounts were added on Twitter. In 2010, over 175 million people were sending some 25 billion tweets annually. So what exactly is Twitter? And how can it help market your business? [...]
Do You Need Internet Marketing Consulting?
You’re nobody’s fool. You’re well aware of the power of the Internet, social media and social networking. Your business has a modest Facebook page with your e-mail address and phone number on it. You have a basic html website with a sidebar menu. You publish blog posts a couple times a month when inspiration strikes. [...]
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
The Top 5 Ways to Be Seen on Facebook’s News Feed
Lindsay Wilson recently posted an excellent article on the Beneath the Cover blog, “The 5 Most Effective Ways to Get Into Facebook’s Top News Feed.” If you didn’t already know this, Facebook’s News Feed doesn’t display every post/status update from all your friends. It uses an algorithm to display what it deems to be the [...]
10 Startling Statistics that Prove Why Your Business Should Use Social Media
Social Media Explorer recently published an article highlighting the following statistics on social media: Time spent on social networking sites increased 277% in 2009. Web users are 51% more likely to buy from your brand if they follow you on Facebook 60% of web users are more likely to recommend your brand if they follow [...]
How to Listen to Your Customers Online
You know how when you’re eating in a restaurant and you don’t like the food, and the waiter asks you “How is everything?” What do you say? “Oh, everything is fine, thanks.” Your customers are doing the same to you — they’re not telling you what they don’t like about you to your face. But [...]
Hub Mentality Isn’t Just For Businesses
By the way, database marketing doesn’t just apply to business. It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics. In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008. In What Americans Really Want…Really, Dr. Frank [...]
Build Community Loyalty Rather Than Incentivizing Bargain Hunters
Jeff Sexton, copywriter for Future Now, published an excellent article on Social Media Examiner entitled “Are You Unknowingly Bribing Your Social Media Fans?” He warns against a pattern of “ethical bribery” that engages your customers on a purely economy level. It trains them to always look for the incentives, rather than stay loyal to the [...]
Socialnomics
Does social media bring a positive return on investment? Check it out: *If you’re reading this in an RSS reader, you may need to click the title of the post to view the video. Get a Free Consultation
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