Archive for Social Networking

How to Listen to Your Customers Online

You know how when you’re eating in a restaurant and you don’t like the food, and the waiter asks you “How is everything?”
What do you say? “Oh, everything is fine, thanks.”
Your customers are doing the same to you — they’re not telling you what they don’t like about you to your face.
But with the rise [...]

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Build Community Loyalty Rather Than Incentivizing Bargain Hunters

Jeff Sexton, copywriter for Future Now, published an excellent article on Social Media Examiner entitled “Are You Unknowingly Bribing Your Social Media Fans?”
He warns against a pattern of “ethical bribery” that engages your customers on a purely economy level. It trains them to always look for the incentives, rather than stay loyal to the brand.
So [...]

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

Who is at the Center of the Hub?

Just because you build a hub doesn’t mean that it revolves around you.
In fact, one of the core lessons of Hub Mentality™ is that a true hub does NOT revolve around you as the builder — it revolves around the people you’re serving by building the hub.
In a business it’s your customers. In a [...]

“The Economics of Influence” Webinar Recording Released

This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.”
We recorded the webinar and you can download it for free by clicking on the following links:

Webinar Audio Recording
Webinar PowerPoint Presentation

We had issues with the recording, so the video didn’t record [...]

How to Leverage Social Networks to Build a Permission Database

One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time.
In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such as [...]

Amazon’s Kindle 2: Clash Between Old & New

Wired reported today that the Authors Guild is objecting to the new text-to-speech functionality found in Amazon’s Kindle 2. The updated version uses a digital voice to read books audibly.
“Until this issue is worked out, Amazon may be undermining your audio market as it exploits your e-books,” the guild told its members in a memo [...]