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Archive for Social Networking
Brian Solis on the Future of the Social Web
Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends. Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits: [...]
Is Social Media a Fad?
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Who is at the Center of the Hub?
Just because you build a hub doesn’t mean that it revolves around you. In fact, one of the core lessons of Hub Mentality™ is that a true hub does NOT revolve around you as the builder — it revolves around the people you’re serving by building the hub. In a business it’s your customers. In [...]
“The Economics of Influence” Webinar Recording Released
This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.” We recorded the webinar and you can download it for free by clicking on the following links: Webinar Audio Recording Webinar PowerPoint Presentation We had issues with the recording, so the [...]
How to Leverage Social Networks to Build a Permission Database
One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time. In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such [...]
Amazon’s Kindle 2: Clash Between Old & New
Wired reported today that the Authors Guild is objecting to the new text-to-speech functionality found in Amazon’s Kindle 2. The updated version uses a digital voice to read books audibly. “Until this issue is worked out, Amazon may be undermining your audio market as it exploits your e-books,” the guild told its members in a [...]
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