Archive for Technology Tools

How to Listen to Your Customers Online

You know how when you’re eating in a restaurant and you don’t like the food, and the waiter asks you “How is everything?”
What do you say? “Oh, everything is fine, thanks.”
Your customers are doing the same to you — they’re not telling you what they don’t like about you to your face.
But with the rise [...]

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Should You Publish a Full or Partial RSS Feed?

If you’re not familiar with RSS, watch this video.
One common question is whether businesses should publish full or partial RSS feeds.
In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog.
In a partial feed, [...]

Hub Mentality for Commodities Versus Educational Sales

In our last newsletter we spoke of how marketing is much more than a message; it’s a process.
Traditional ad agencies can write you ads, but you need a marketing infrastructure (hub) to support those ads.
If you’re selling a commodity with immediately-recognizable relevance (shoes, insurance, mortgages, food), short, impactful messages are critical.
Traditional advertising can still [...]

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

SEO Snake Oil Salesmen, & How to Avoid Them

Every industry has its low-lifes, but the Search Engine Optimization industry is particularly saturated with deceivers. My blood boils when I find despicable schemers taking advantage of naive individuals and businesses.
I’m going to tell you a story about my dad to illustrate this point. Stick with me, because the story highlights some critical aspects of the [...]

The Most Direct Path to a Top Search Engine Ranking

Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords.
Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher and [...]

The Knowledge You Need to Succeed

That you are subscribed to this blog is probably a signal that I’m preaching to the choir, but I want to emphasize something that I’m deeply passionate about.  We have a problem with leadership and success education in this country.  If I wanted to I could find all sorts people, organizations, and government policies to [...]

“The Economics of Influence” Webinar Recording Released

This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.”
We recorded the webinar and you can download it for free by clicking on the following links:

Webinar Audio Recording
Webinar PowerPoint Presentation

We had issues with the recording, so the video didn’t record [...]

Unzipping and Zipping Files Using 7-Zip

I’m sure there are a few of you techies out there that would appreciate some frustration I’ve had with Vista.  “Steve, this by far is not an endorsement of a Mac”.  Recently I’ve needed to start unzipping files quite often and Vista is “supposed” to come with some ready-made tools to make it work.
Every time [...]