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Archive for Technology Tools
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Use New Technologies to Connect with Customers
Von Mises Institute Blogger Jeffery Tucker recently posted a blog entry called “Surrounded by Miracles and Nobody Cares.” His observation is worth passing along: “Peter Sidor, a heavy hitter at the Mises Wiki, just called on my Skype app on my iPhone, something I downloaded the other day just to test it out. “So I [...]
Effective Video Marketing for Small Businesses
If you’re going to use video to market your small business online, you ought to know a few guidelines for how to do it effectively. 1. First, Keep It Short How long will you watch a YouTube video before you get bored— two, maybe three minutes? A little longer if it’s really good, but not [...]
Do You Need Internet Marketing Consulting?
You’re nobody’s fool. You’re well aware of the power of the Internet, social media and social networking. Your business has a modest Facebook page with your e-mail address and phone number on it. You have a basic html website with a sidebar menu. You publish blog posts a couple times a month when inspiration strikes. [...]
The 5 Rs of Search Engine Marketing with Bryan Eisenberg
Bryan Eisenberg is the co-founder of Future Now, the pioneers in persuasion architecture and experts in website conversion. Check out this video where he explains the 5 “Rs” of search engine marketing: Relevance Reputation Remarkable Readability Reach *If you’re reading this in an RSS reader or email, you may need to click the title of [...]
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
The Awesome Power of a Bunch of Wired, Angry People
The Internet Age is really a bad time to pick a fight with your customers. If you offend someone, consistently deliver a sub-par product or introduce some new fee or privacy intrusion, you’ll soon find yourself on the business end of a fast, aggressive grassroots campaign. Why? The Internet has allowed formerly disconnected consumers to [...]
Don’t Confuse Tools With Marketing
Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth. Marketing tools are things like websites, social media, brochures, flyers, blogs, etc. Tools are necessary to marketing, but just because you have them does not mean you are marketing. To build a house you need an architect, builders, [...]
How to Listen to Your Customers Online
You know how when you’re eating in a restaurant and you don’t like the food, and the waiter asks you “How is everything?” What do you say? “Oh, everything is fine, thanks.” Your customers are doing the same to you — they’re not telling you what they don’t like about you to your face. But [...]
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