Archive for Viral Marketing

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.
Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years ago [...]

Should I focus on Relationships or a Database to Influence?

For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence.
Business is a numbers game.  Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy.  Every good [...]

The Most Direct Path to a Top Search Engine Ranking

Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords.
Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher and [...]