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Archive for Viral Marketing
The 5 Rs of Search Engine Marketing with Bryan Eisenberg
Bryan Eisenberg is the co-founder of Future Now, the pioneers in persuasion architecture and experts in website conversion. Check out this video where he explains the 5 “Rs” of search engine marketing: Relevance Reputation Remarkable Readability Reach *If you’re reading this in an RSS reader or email, you may need to click the title of [...]
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
11 Examples of Online Marketing Success
HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]
If Your Viral Hit Takes Off, Prepare A Landing Spot
Once you put someone online, you lose control of it. You have no way of affecting how it’s perceived or how it spreads. All you can do is make your idea as appealing as possible and then get the ball rolling. You can’t force something to be popular. For all of the power and influence [...]
Hub Mentality Hits the Charts
If you want to see Hub Mentality at work, take a look at popular music. In this age of declining music sales, artists are cultivating tribes of loyal fans and nurturing relationships through awesome free content, special incentives and opportunities for interaction. Pop star Lady Gaga is an excellent example of this. Lady Gaga entered [...]
Should You Publish a Full or Partial RSS Feed?
If you’re not familiar with RSS, watch this video. One common question is whether businesses should publish full or partial RSS feeds. In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog. In a [...]
Socialnomics
Does social media bring a positive return on investment? Check it out: *If you’re reading this in an RSS reader, you may need to click the title of the post to view the video. Get a Free Consultation
Is Social Media a Fad?
Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video. Get a Free Consultation
ChangeThis Publishes Hub Mentality
Check out this new version of Hub Mentality from ChangeThis. ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read. In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields. [...]
Marketing Messages That Won’t Travel
Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral. Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it? I had that experience years [...]
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