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Archive for Website Conversion
It’s All About Asking the Right Questions
The latest online technologies have connected us in ways we never thought possible. Ironically, the same online environment has depersonalized the sales/lead relationship that drives business. A lead-generation Web site can effectively bring prospects to your door, if you have the right content, message and process. The staff at FutureNow has an excellent white paper [...]
Do You Need Internet Marketing Consulting?
You’re nobody’s fool. You’re well aware of the power of the Internet, social media and social networking. Your business has a modest Facebook page with your e-mail address and phone number on it. You have a basic html website with a sidebar menu. You publish blog posts a couple times a month when inspiration strikes. [...]
8 Astonishingly Valuable Free Downloads from Wizard Academy Press
I just stumbled across these incredibly valuable free downloads from Wizard Academy Press, the publishing arm of Wizard Academy. Wizard of Ads MP3 Magical Worlds of the Wizard of Ads MP3 Secret Formulas of the Wizard of Ads MP3 Advertising in America: What Works, What Doesn’t, & Why How Advertising is Changing The 7 Big [...]
What Personas Can Do For You
To know the right way to architect your website, you need to understand personas. Anthony Garcia, chief persona architect for Promote-A-Book, recently created the following video that explains how understanding personas can help you sell faster, sell more, increase your website conversion rate, and increase customer retention. He explains why demographic information alone isn’t enough [...]
“The Right Way To Optimize Your Website For Hub Mentality” Webinar Recording
Last week Carl and I held and recorded a free webinar entitled “The Right Way To Optimize Your Website For Hub Mentality.” Click here to download the recording now. We shared the proven design principles we’ve integrated into the websites of our clients who enjoy conversion rates as high as 32.02%. Watch the recording to [...]
Must-Reads on Persuasion Architecture for Serious Marketers
Persuasion architecture is central to any online marketing campaign or strategy. Every serious marketer needs to understand persuasion architecture in depth and be able to apply it. Why? For these simple, yet often-overlooked reasons: 1. Website conversion is more important than website traffic. You can have a million hits to your website, but if those [...]
Don’t Just Build Your Website — Architect It
A good website requires four elements: 1) technical programming, 2) graphic design, 3) copywriting, and 4) architecture. Copywriting and architecture together comprise persuasion architecture. These elements are far more important than technical programming and graphic design. Unfortunately, most web design firms focus primarily, if not solely, on the first two. There are many who only [...]
A Pleading Letter to You from Your Customers
Dear Business Owner, Please forgive me if I sound ungrateful. I would like to love your website, I really would. It’s just that… Well, I like to do business with professional companies. You know, there are so many people who manipulate and take advantage of others nowadays. When I came to your website it made [...]
A Pleading Letter to You from Your Website
Dear Business Owner, Please forgive me if I sound ungrateful. I love my new look, I really do. I love to strut in front of your clients, my colors shimmering, my navigation sharp as an army regiment, my product store organized flawlessly. It’s just that… To be candid, I want to know when I can [...]
How to Grip Website Visitors in the Vise of Persuasion
Every time I write a website I use the following checklist to ensure optimal effectiveness. First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer [...]
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