Archive for Website Conversion

Must-Reads on Persuasion Architecture for Serious Marketers

Persuasion architecture is central to any online marketing campaign or strategy. Every serious marketer needs to understand persuasion architecture in depth and be able to apply it.
Why? For these simple, yet often-overlooked reasons:
1. Website conversion is more important than website traffic.
You can have a million hits to your website, but if those visitors don’t [...]

Don’t Just Build Your Website — Architect It

A good website requires four elements: 1) technical programming, 2) graphic design, 3) copywriting, and 4) architecture.
Copywriting and architecture together comprise persuasion architecture. These elements are far more important than technical programming and graphic design.
Unfortunately, most web design firms focus primarily, if not solely, on the first two. There are many who only focus on [...]

A Pleading Letter to You from Your Customers

Dear Business Owner,
Please forgive me if I sound ungrateful.  I would like to love your website, I really would.  It’s just that…
Well, I like to do business with professional companies.  You know, there are so many people who manipulate and take advantage of others nowadays.  When I came to your website it made be a [...]

A Pleading Letter to You from Your Website

Dear Business Owner,
Please forgive me if I sound ungrateful. I love my new look, I really do. I love to strut in front of your clients, my colors shimmering, my navigation sharp as an army regiment, my product store organized flawlessly. It’s just that…
To be candid, I want to know when I can be a [...]

How to Grip Website Visitors in the Vise of Persuasion

Every time I write a website I use the following checklist to ensure optimal effectiveness.
First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer their [...]

When Is Your Website Finished?

How can you know when it’s perfect and ready to launch? Who should you listen to when it comes to fine-tuning your website? What should you do if someone doesn’t like it?
There’s one secret that answers all of these questions. It’s the single most important thing you can ever learn about website creation and management.
Let [...]

Images Vs. Plot: Why Copywriting Is More Important Than Web Design

I was recently holding my one year-old, Avery, while my three year-old, Libby, was watching the Disney movie Tarzan. Of course, Avery is never interested in TV and I was thinking about why.
Then it hit me — since she can’t understand the dialogue, plot, and characters, TV is nothing but a series of colorful, flashing [...]