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Archive for Writing
Congratulations On Your New Job Title!
You’re doing all the right things. You’re using the power of the Web to market your small business online. You’ve built a killer website that’s rich in keywords, SEO and back-links. Your permission database is growing. You’re using social media to connect with potential customers online. You may not realize it, but you’ve also picked [...]
Getting Your Message To Your Customers
Great ads are rare. Great copywriting is even more so. As a business owner you don’t want to believe it. After all, you’ve identified a market. You’ve done your homework. You’re filling a need. And though your ads glow with benefits, your product isn’t selling. How can that be? It’s not always a matter of [...]
A Simple 3-Word Technique to Become More Relevant to Prospects
This simple technique is a smooth transition from features to benefits, which means that your readers will be hooked as you show them why your message matters to them, on their terms and in their language. It’s a foolproof way to get details out of your head and into theirs, which means that your readers [...]
The #1 Secret of Selling
It doesn’t matter how clever, creative, entertaining, or controversial you are — if your offer isn’t relevant, it isn’t going to sell. As the legendary direct response copywriter Gary Halbert says in this video: “Being on target [with your messaging] is much more important than being facile with words.” What does it mean to be [...]
Leverage the Power of Verbs to Boost Your Sales
In 1974, psychologists Elizabeth Loftus and John Palmer showed test subjects seven 5-30 second video clips of car accidents. Every subject saw the same clips. After viewing the videos, the subjects were given questions about the accidents and were asked to write down their answers. The twist was that they were given different questions. The [...]
New Blog Launched: “Words Worth A Thousand Pictures”
To stretch my creative muscles, massage my right brain, and develop my writing skill, I have started a new blog entitled “Words Worth A Thousand Pictures.” But before you dive into the deep, dark recesses of my infected psyche, I should warn you that this is not for the faint of heart. If you’re overly [...]
Poems From Transformational Writing 101
We’ve been having a blast with our first writing class. The students are doing phenomenal work, as witnessed by the three poems below: The Struggle with Parting By Eric Dowd The siphoning spear probes for prey An unheard scream; recoiling move Slight arms and legs shove spear away It isn’t hushed till half removed A [...]
Get To the Point, Already!
Unless you want your writing to be discarded, you must lead with the point, rather than build to the point. Your thesis must be stated clearly and early. You’ve got just seconds to grab readers before you lose them to information overload. In fact, the chances are extremely high that most readers will only read [...]
Should Your Writing Be Concise, Clear, or Artful?
Jesse Hines, freelance writer and author of Robust Writing, once wrote a post entitled “The Key to Writing Concisely.” His post consists of two sentences: “Only write what is absolutely necessary to make your point. Not a word more.” Jesse has an excellent point. Numerous words can be chopped from most writing while still preserving [...]
Surprising Truths About Book Publishing
I have co-authored or ghostwritten nine books, one of which was a national bestseller (Killing Sacred Cows, affiliate link). Publishing a non-fiction book can be one of the most powerful marketing strategies for entrepreneurs. However, I often encounter misconceptions about the publishing world, and my insight and advice can be disappointing. There’s a pervading myth [...]
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