Freebies

Scroll down the page to view and download all our bonus e-books.

You’ll also find a number of downloads from marketers that we respect and whose messages coincide with ours (with their permission, of course).

3d book1 223x300 FreebiesHub Mentality: Shifting From Business Transactions to Community Interactions

Encompassing ten key elements, Hub Mentality™ is the shift your business needs to survive in the Information Age.

Our 100-page digital book describes Hub Mentality™ in detail, highlights key case studies, and gives you practical advice to make your business grow.

Complete the form to download the book now. Your personal information is never shared.

11examplescover Freebies

11 Examples of Online Marketing Success by HubSpot

“People don’t want to hear the ‘expert opinion.’ They want to hear how other marketers or businesses have created something interesting on the web that brands their organization as one that’s worthy of doing business with.”

Learn the following lessons from detailed case studies of real businesses:

  1. How Contests Lead to Golden PR Opportunities
  2. Content Offers Resulting in High Conversions
  3. Launching Giveaways as Lead Generation Tools
  4. Keyword Research for Identifying Industry Trends
  5. How to Make Money on Twitter
  6. Ranking High in Search Engines through Blogging
  7. Real-Time Interaction for Competitive Advantage
  8. Marketing on Multiple Channels
  9. Increasing Visibility with Video
  10. Website Redesign Success Story
  11. Nurturing a Community of Brand Evangelists

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trusteconomiescover Freebies

Trust Economies by Chris Brogan & Julien Smith

“…in the trust economy communities are king, and ROI stands for Return on Influence.”

In this ChangeThis manifesto, marketing mavens Brogan and Smith echo themes in Hub Mentality.

Specifically, you’ll learn the following:

  • Why people are more skeptical than ever.
  • Why trust is your most valuable commodity.
  • Why relationships are more valuable than sales.
  • How to interact online to build trust and relationships.

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viral marketing 226x168 custom FreebiesThe New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free by David Meerman Scott

For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online — content that people want to consume and that they are eager to share with their friends, family, and colleagues.

Word-of-mouse is the single most empowering tool available to marketers today. I wrote this e-book so you can take advantage of the power of viral marketing too. In it, I share ideas that will help you create your own viral marketing strategies and campaigns. These are the “new rules” I’ve used to create marketing programs that have sold more than a billion dollars’ worth of products and services worldwide.

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losecontrolmarketing 257x193 custom FreebiesLose Control of Your Marketing: Why Marketing ROI Measures Lead to Failure by David Meerman Scott

“If you’re obsessed with ROI measurements that worked in an offline world, then you’re just making an excuse. If you worry about losing control of your message, then you’re making an excuse.”

“For decades, companies have offered Web content as lead bait. But the goal should be to get the word out about your organization, not to misuse the Internet for the sake of an outdated technique.”

“For your ideas to spread and rise to the status of a World Wide Rave, you must give up control. Make your information on the Web totally free for people to access, with absolutely no virtual strings attached.”

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newrulesofpr 238x183 custom FreebiesThe New Rules of PR: How To Create a Press Release Strategy for Reaching Buyers Directly by David Meerman Scott

Scott’s provides communications and marketing professionals with tactics and techniques to take advantage of the new media landscape. Highlights include:

  • Optimizing your news release to achieve primary placement in search engines and news portals (SEO)
  • Using online news distribution services to reach thousands of Web sites and blogs throughout the Web, and connect directly to your key audiences
  • Leveraging interactive features including TrackBacks and tagging to encourage circulation in the social media space
  • Developing content to attract key audiences and drive Web site traffic

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279dayscover 240x191 custom Freebies279 Days to Overnight Success: An Unconventional Journey to Full-Time Writing by Chris Guillebeau

“This is the story of how I created a new career in social media for myself in less than one year. More importantly, the personal story is a case study other writers and artists can use to build a community and create a full-time income in approximately the same amount of time — by doing
exactly what they like to do…

“In case you’re in a big hurry, here’s the abridged version of what I have to say:

  • If you want to, you can create your own full-time career in social media (or otherwise greatly expand your influence)
  • It takes more than 30 days or 12 steps to do this, but you can probably do it in one or two years
  • Unless you can regularly generate enormous levels of traffic, forget about advertising
  • Instead, ask your followers what they want and find a way to give it to them”

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